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Social media was supposed to plateau in 2020, at least that was all the experts said, then came Covid-19, and those predictions went out the window. About 51% of US social media users had considerably increased their social media use by mid-2020, according to eMarketer, and this was just the precursor to the increased acceptance and use of social shopping.
Social Shopping is a process that allows social media users to buy products on social media platforms without ever having to leave. This means that brands can sell directly on their handles and pages instead of just advertising and redirecting traffic to their websites.
The first indicator of how major social shopping is poised to become is how many social media platforms are innovating their own system of social shopping and encouraging in-app purchases.