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Why Brands Should Be Excited About the Evolution Of Social Shopping

Anthony D. Swenson 3 months ago


6 min read

Opinions expressed by Entrepreneur contributors are their own.


Social media was supposed to plateau in 2020, at least that was all the experts said, then came Covid-19, and those predictions went out the window. About 51% of US social media users had considerably increased their social media use by mid-2020, according to eMarketer, and this was just the precursor to the increased acceptance and use of social shopping. 

Social Shopping is a process that allows social media users to buy products on social media platforms without ever having to leave. This means that brands can sell directly on their handles and pages instead of just advertising and redirecting traffic to their websites. 

The first indicator of how major social shopping is poised to become is how many social media platforms are innovating their own system of social shopping and encouraging in-app purchases. 

 

Facebook’s

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A Wolf In Sheep’s Clothing

Anthony D. Swenson 3 months ago

Cards on the table: before playing Werewolf: The Apocalypse–Earthblood, it was hard not to see it as a gaming non-event. Around 12 hours later, after completing its short but surprisingly fulfilling campaign, it doesn’t just make a mark–once you start playing it, it’s almost impossible to put down.

On its surface, Earthblood almost begs you to make a bad snap judgment. For those not aware of the series it’s based on, it sounds like it was named by throwing darts at late-80s heavy metal albums. Its cover artwork has “Game Pass within six months” written all over it. Its developer, Cyanide, specialized in cycling-themed games prior to this new IP.

However, Werewolf: The Apocalypse’s debut has that feeling of a scrappier, unrefined Uncharted: Drake’s Fortune: a limited but intriguing first entry in what could be

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This insurtech alleges its venture backer founded and funded a copycat: a founder’s “nightmare”

Anthony D. Swenson 3 months ago

Relationships can be messy, including between startup founders and their venture investors. But in a case that takes messy to an extreme, an insurtech company in Santa Monica, Calif. called Sure is alleging that its Series A investor used privileged information to provide to a New York-based startup called Boost that the venture firm incubated and that quickly evolved into a competitor to Sure.

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Sure further assets that the venture firm — 29-year-old IA Capital Group of New York — has continued to “harass” Sure over information rights that it is no longer entitled to receive. As for why the firm would bother, Sure’s founder and CEO, Wayne Slavin, suggests that it’s because its growth is outpacing that of Boost. “We’ve grown headcount almost 50% through COVID,” says Slavin. Sure now has annual recurring revenue in the “double digit millions” and is profitable, he adds. Boost, on the

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General Motors Company (NYSE:GM), Microsoft Corporation (NASDAQ:MSFT) – Microsoft, General Motors Strike Autonomous Vehicle Partnership: What Investors Need To Know

Anthony D. Swenson 3 months ago

One of the world’s largest technology companies is teaming up with one of the world’s largest automotive manufacturers.

What Happened: General Motors Co (NYSE: GM) and Microsoft Corporation (NASDAQ: MSFT) are partnering on self-driving vehicles.

The companies will partner to bring together software and hardware engineering excellence, cloud computing capabilities and manufacturing capabilities.

The two companies said they will form a long-term strategic relationship to accelerate the commercialization of self-driving vehicles under General Motors brands.

Cruise will leverage Microsoft’s cloud computing platform Azure to commercialize its autonomous vehicle solution at scale.

Along with the partnership, Microsoft is investing alongside General Motors, Honda Motor Co (NYSE: HMC) and institutional investors in a $2-billion round for the self-driving Cruise business division owned by General Motors.

Related Link: A Last Mile EV Delivery Van, Flying Cadillac Car Sends GM’s Stock To New Highs

Why It’s Important: The partnership brings together two giants in

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