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Wait, what was that 5-second Reddit Super Bowl commercial?

Anthony D. Swenson 2 months ago

At an estimated $5.5 million for a 30-second advertisement, Super Bowl commercials cost a pretty penny. One way to make it more affordable? Air a 5-second commercial instead.

That’s what digital platform Reddit chose to do, airing a 5-second ad just before the start of CBS’s halftime show during the 2021 Super Bowl.

“Wow, this actually worked. If you’re reading this, it means our bet paid off,” read the text-heavy ad, which had to be paused to read in full. “Big game spots are expensive, so we couldn’t buy a full one. But we were inspired and decided to spend our entire marketing budget on 5 seconds of airtime.

The ad made reference to Reddit’s role in the GameStop stock market kerfuffle, when users of the subreddit r/WallStreetBets forced a short squeeze of GameStop stock that temporarily sent its value

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The China International Import Expo spurs global cooperation in intelligent industry and information technology

Anthony D. Swenson 2 months ago

For companies in the field of intelligent industry and information technology that are looking to tap into the huge Chinese market, the expo is a prime opportunity you cannot afford to miss out on.

The Intelligent Industry Information Technology Exhibition Area of the third CIIE attracted more than 300 enterprises from nearly 40 countries and regions, and had an exhibition area of more than 70,000 square meters.

Despite the COVID-19 outbreak, the area welcomed many newcomers last year, including Cheniere Energy, one of the largest liquefied natural gas producers in the United States. The company had a 150-sq-m booth to display its new technologies and products.

Epson and Konica Minolta made their debuts at the third CIIE. Leading brands in the electric industry including GE, Hitachi, Siemens and Schneider Electric also showed up at the expo.

Famous engineering machinery makers including Caterpillar, John Deere and Volvo, and top-ranking printing

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CIIE Spurs Global Cooperation in Intelligent Industry and Information Technology

Anthony D. Swenson 2 months ago

SHANGHAI–(BUSINESS WIRE)–The China International Import Expo (CIIE), the world’s largest import-themed expo, will be held for the fourth time in Shanghai from Nov 5 to 10, 2021.

Thousands of exhibitors and hundreds of thousands of buyers from across the globe have descended on Shanghai in the past three years to reap the benefits offered by the expo. With its growing exhibition space and influence, the CIIE is becoming a must-attend event for international businesses every November.

For companies in the field of intelligent industry and information technology that are looking to tap into the huge Chinese market, the expo is a prime opportunity you cannot afford to miss out on.

The Intelligent Industry Information Technology Exhibition Area of the third CIIE attracted more than 300 enterprises from nearly 40 countries and regions, and had an exhibition area of more than 70,000 square meters.

Despite the COVID-19 outbreak, the

… Read More

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Margaret R. Servin 4 weeks ago

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