Bambuser today launched several enhancements to its Live Video Shopping Platform to help retailers drive awareness and audience growth, enhance engagement, and facilitate social sharing of interactive e-commerce experiences, before, during and after live events.
The feature enhancements include the following:
- Floating action button (FAB) Previews, small video overlays that unobtrusively alert site visitors to upcoming events;
- Event spotlight modules, whichenable retailers to promote current, past, and upcoming live video shopping events on curated landing pages and video banners;
- Audio descriptions, with ;a new audio captioning feature that enables audible descriptions of key visual elements from the video (settings, actions, facial expressions, scene changes, etc.) to be added to events;
- Social options, including share from pre-screen, which allows viewers to share upcoming Live Video Shopping events with their social connections across all popular platforms, and the ability to share from a specific timestamp in a recorded show, which allows highlighting