AutoNation Revamps Digital Shopping Experience

Automotive retailer AutoNation, Inc. revealed an improved experience for its integrated retailing product, AutoNation Express, which provides customers with an omnichannel auto shopping and buying experience, according to a Thursday (Feb. 4) announcement.

The company, which has sold more than 13 million vehicles, says AutoNation Express builds upon customer loyalty and takes away hurdles during the car purchasing and service experiences. Its Express product showcases a search that lets customers search through 75,000 new and pre-owned autos based on a monthly payment in addition to the capacity to contrast vehicle characteristics, with the inclusion of a new section geared toward electric vehicles.

Moreover, auto shoppers can go through a digital experience meant for mobile to immediately estimate trade- ins, choose vehicle protection offerings, find finance/lease/cash payments, set up a time for in-store pickup or home delivery, seek financing and upload important paperwork. Shoppers are able to get a certified offer and same-day payment via the We’ll Buy Your Car “WBYC” initiative.

“Personalization is at the heart of the AutoNation Express experience. The Customer is in the Driver’s Seat and empowered to do as much or as little of the transaction online through our digital capabilities and physical stores as they choose,” according to the announcement.

The new features designed for the customers are complemented by tools harnessed by AutoNation’s workers. Its Equity Mining Tool and Customer 360 system harness millions of sales and service transactions in one platform. The tool finds a value for a shopper’s existing vehicle without intervention and finds a newer automobile to take its place for a price that is of a like amount — or less. Moreover, the tool displays household vehicles, inclination to buy, service history and customer financial service product history.

AutoNation owned and ran more than 315 locations across the country as of the conclusion of last calendar year, according to the announcement.

The news comes as Cox Automotive has launched its Complete Retail digital experience, which allows retailers and customers to complete the shopping and buying processes anywhere.