digital

AutoNation Revamps Digital Shopping Experience

Anthony D. Swenson 4 weeks ago

Automotive retailer AutoNation, Inc. revealed an improved experience for its integrated retailing product, AutoNation Express, which provides customers with an omnichannel auto shopping and buying experience, according to a Thursday (Feb. 4) announcement.

The company, which has sold more than 13 million vehicles, says AutoNation Express builds upon customer loyalty and takes away hurdles during the car purchasing and service experiences. Its Express product showcases a search that lets customers search through 75,000 new and pre-owned autos based on a monthly payment in addition to the capacity to contrast vehicle characteristics, with the inclusion of a new section geared toward electric vehicles.

Moreover, auto shoppers can go through a digital experience meant for mobile to immediately estimate trade- ins, choose vehicle protection offerings, find finance/lease/cash payments, set up a time for in-store pickup or home delivery, seek financing and upload important paperwork. Shoppers

… Read More

DMS Acquires Aimtell/PushPros To Enhance Its Industry-Leading Digital Media Distribution Capabilities

Anthony D. Swenson 4 weeks ago

CLEARWATER, Fla.–(BUSINESS WIRE)–Feb 2, 2021–

Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals, announces the addition of mobile and web push notification technology and solutions with the acquisition of Aimtell/PushPros. The addition of the Aimtell/PushPros technology and AI infrastructure within the DMS proprietary advertising technology stack enhances the ability of both companies to connect consumers and advertisers with relevant ads delivered to the right people at the right times.

Trusted by Fortune 100 brands, including top insurance and retail brands, ecommerce websites, sports and online gaming outlets and more, Aimtell and PushPros are sister companies that offer fully managed and self-managed push notification solutions leveraging licenses of the proprietary, AI-powered, SaaS Aimtell technology. Push notifications, delivered to consumers on mobile and web platforms, nurture

… Read More

In an age of digital disinformation, dropping level 1 media studies in NZ high schools is a big mistake

Anthony D. Swenson 4 weeks ago

Primary and secondary school teachers engage with students who are constantly on devices — consuming, sharing and jointly creating texts, photos, videos and memes.

Across social media, hate speech, conspiracy threads and health disinformation swamp evidence-based material. Fabrications and fragmentations of reality cannot be challenged in real time.

Despite this massive influence on young minds, the government intends to remove one of the few teaching opportunities that might equip students to navigate their online world.

Along with several other subjects, secondary school media studies will be dropped from the level 1 curriculum of the National Certificate of Educational Achievement (NCEA) from 2023.

This is a backward step. Making sense of today’s hyper-mediated world depends on the availability of robust media studies courses in primary and secondary schools.

Young inhabitants of this world serve only to reproduce an “attention economy” shaped by the business models of social media and

… Read More

AACC Sells Its Patient Health Website, Lab Tests Online, to Digital Health Company OneCare Media

Anthony D. Swenson 4 weeks ago

Press release content from PR Newswire. The AP news staff was not involved in its creation.

Click to copy

WASHINGTON, Feb. 3, 2021 /PRNewswire/ — AACC is pleased to announce that, as of January 22, it has sold Lab Tests Online—an award-winning public resource on laboratory testing—to the digital health company OneCare Media. With this transition, Lab Tests Online will continue its epic growth and move to the next level of patient health advocacy by coordinating with and expanding upon OneCare Media’s existing brands.

Clinical laboratory tests provide essential answers to clinicians so that patients get accurate diagnoses and effective treatment, whether it’s for a routine illness like strep throat or more serious conditions such as diabetes or cancer. In Lab Tests Online’s nearly 20 years of existence, the site has helped more than 470 million people to better understand these tests, empowering patients and their families to make

… Read More

LinksPanel