Reports and Insights | Global Online Consumers and Multi-Screen Media: Today and Tomorrow


Improvements in know-how, a multitude of connected units, and evolutions in the media distribution landscape have supplied far more means than ever to consume media across distinct screens, no matter whether at property, at do the job, or on-the-go.

To recognize how individuals close to the planet are responding to this fragmented media natural environment, Nielsen surveyed on the net individuals across the globe on their multi-display screen media use, machine possession and invest in intentions, Web entry factors, and how they see mobile technology’s job in the foreseeable future.

Nielsen’s International Study of Multi-Screen Media Usage of additional than 28,000 World-wide-web respondents in 56 nations around the world implies that observing video clip content on computer systems has grow to be just as preferred as watching online video information on tv among on the web customers, with around 80 per cent reporting seeing online video material at house on a laptop (84%) or on Television set (83%) at the very least the moment a month. By contrast, in 2010, much more on-line customers noted seeing movie content on Tv (90%) than on a computer system (86%) in a thirty day period-prolonged period.

Although the in-household Television and pc are continue to the most popular gadgets to look at online video content material, use and growth in on the net and cellular technologies is earning a sustained effect. 3-quarters (74%) of worldwide respondents report watching video clip by means of the World wide web (on any system), up four factors given that 2010, and around 50 percent of global on the internet customers (56%) say they view movie on a cellular mobile phone at minimum after a thirty day period and 28 percent at minimum as soon as a working day.

On the net online video usage is possible to continue its increase, as customers are increasingly connecting to the Web at significant speeds. A lot more than half (57%) of on line respondents close to the earth reveal they possess a computer with higher-pace on-line access—an enhance of four details due to the fact 2010, and an extra 16 p.c say they system to order a single in the upcoming 12 months.

Even though tablets are an rising category with lower ranges of penetration than smartphones, international people are exhibiting greater fascination all-around these equipment. In accordance to the study results, 12 per cent of on the net respondents all over the world personal a pill today—up around 70 per cent from the 7 p.c who described ownership in 2010.
This report is dependent largely on a series of media utilization concerns bundled in Nielsen’s Global Survey, in August/September 2011. The survey polled much more than 28,000 buyers with common online/Net access from 56 countries in the course of Asia-Pacific, Europe, Latin The usa, the Center East, Africa, and North The united states. Although online survey methodology lets for large scale and world reach, it is confined in that it gives a perspective only on the practices of existing World-wide-web users, not whole populations. Outcomes may perhaps consequently, among the other choices, more than-report on the web use by way of pcs, beneath-report regular television usage, and/or beneath-report cellular media utilization. Furthermore, responses are only indicative of respondents’ beliefs about their personal media utilization, relatively than true metered knowledge.


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