51 Best Paid & Free Seo Tools to improve your organic ranking in 2023

Are you looking for Best SEO tools to improve your website ranking and rank higher in search engines? Are you confused and frustrated with the sudden Google algorithm changes and dropping your website ranking again & again? Do you know there are many paid and free SEO tools that can help you in analyzing your website like google and other search engines do and tell you the problem your website is facing in ranking your web page in search engines. 

As we all know that Search engine optimization (SEO) is a method of increasing traffic to a website by improving its visibility in search engines. Similarly there are some paid and free SEO tools that will help you to rank higher in search engines like Google, Bing, Yahoo!, Yandex, etc. 

Now if you are thinking why I should opt for paid or free SEO Tools if I can analyze my website on my own. So let me tell you that tools make your work easier and can analyze your website as search engines do. Even though we all know that Google hasn’t openly shared his ranking factor, these SEO tools are designed by experts and they can do a good job for you. 

There are many other reasons why people use SEO tools. One reason is that you can extract backlink, get keyword ranking and many more things using these SEO tools.Even these tools will help you in improving conversion rates and driving more traffic. Many businesses struggle to get visitors to their site, but if they optimize their site well, they can drive more traffic to their site and ultimately convert those visitors into sales.

Types Of SEO Tools

We can have categories of SEO tools in two parts one is free and other is paid. Free SEO tools are often provided by web hosts or web design companies. Paid tools are typically offered by third party vendors. Both types of tools provide similar functionality. However, some paid tools offer additional features that may be useful to certain users.

SEO Tools

Free SEO tools vs Paid SEO tools

Free SEO tools have several advantages over paid tools.

Free SEO tools

  • First, they are free.
  • Second, they are easy to use.
  • Third, they are user friendly.
  • Fourth, they are customizable.
  • Finally, they are simple to implement.

 Paid SEO tools

  • First, they are difficult and expensive.
  • Second, they require expertise.
  • Third, they require continual updates.
  • Finally, they require continual updates for effectiveness.

51 Best Paid & Free Seo Tools to Improve Your Organic Ranking

Note- Some free SEO tools have paid versions as well and some paid SEO tools have free versions as well. So do check there package as well if you like that SEO tools and it add privilege to your website

List of Free SEO Tools

Free seo tools

Google Search Console 

Google Search Console is a free SEO tool that gives you insights about how users discover your site. You can use the data collected to improve your website’s performance in organic search results.

Google Analytics

Google Analytics is a free SEO tool provided by Google. It helps website owners track their traffic data and learn about how visitors use their site. It provides information about what people search for online, where they came from, and how they got to your site. You can use it to find out if your audience is interested in certain topics, and whether they’re visiting often or not.

Google My Business (GMB)

Google My Business (GMB) is one of the best and free SEO tools that provide you with traffic and branding as well. The first step to getting your business listed on Google is to get your GMB listing set up correctly. Once you’re logged in, click on ‘Add a New Listing’ under the ‘Local Places’ tab. You’ll need to enter your address information and then select whether you want your business to appear online or offline. Next, you’ll need to add some basic details about your business. Make sure to fill out the description box completely, since this is what appears in search results. Finally, choose a category for your business and add any additional keywords you’d like to rank for.

Keyword Planner

Keyword Planner is a free SEO tool that gives you access to data on how many monthly searches each keyword gets, average CPC, competition, and more. You can use the tool to find the keyword that fit right for your website.


The Lighthouse tool is a free SEO tool provided by Google that analyzes how websites perform across different devices. It provides insights about page speed, mobile friendliness, accessibility, and security. You can use it to analyze your own website or any other site if you want to improve its performance.

Page Speed Insights

Page speed insights help website owners understand how their pages load. It provides a detailed analysis of page loading time, including the number of requests and total size of each request.

Google Tag Manager

Google tag manager (GTM) is a free tool that lets you create tags and code snippets to automatically add functionality to your site. GTM makes it easier to manage different types of tags across many websites.

Rich Results Test

Rich results test helps you test whether special features you have added in your website can appear in Google Search results or there is some error in it. It also allows you to enable special features like images, videos, etc on your website and attract more traffic and improve your search engine rankings. 

Google Trends 

It is the website that will help you to analyze the popularity of search queries in google search engines. It also helps you to find the trending topic that is searched by the people at the current time. This free SEO tool will also tell you about the other details of the keyword like what is the past trend of that keyword or search query whether it is month on month or year on year. It will show you every particular details

W3C Structured Markup Validators

Structured markup validators help web developers validate HTML and XHTML documents. These tools check whether the document follows the W3C standards or not.

Data Studio

Data Studio is a data visualization tool that makes it easier to create beautiful charts and graphs online. You can easily explore and share data sets with others using this SEO tool.


GTMetrix allows you to test your web page performance and tell you which part of the web page takes more time in loading so that you can work and optimize that particular area of your website.


Cloudflare is a free service that helps protect websites from DDoS attacks, etc. It provides complete security to your website.

Mobile-Friendly Test

Mobile-Friendly Test is a tool that helps you in recognizing how easily a visitor can use your web page. It is a Google product that tells you whether your website is mobile friendly or you have to optimize your website more for mobile users. It is also an important SEO tool as nowadays many users are using mobile only and if your website is not optimized for mobile users then you will lose mobile user traffic.


SEOquake is a free SEO tool that helps you find keyword ideas based on your competitors’ backlinks. Simply type in the URL of your competitor’s website, and the tool will generate a list of related keywords. You can filter the results by domain authority, page authority, and even language.

Robots.txt Generator

This tool generates a robots.txt file for your website. You can use this file to tell search engines not to index certain pages on your site.

XML Sitemap Generator

Generates an XML sitemap for your website. An XML sitemap is a list of links to each page on your website. Search engines crawl these links to find new content on your website.


MozBar is a free SEO chrome extension tool that lets you track and monitor what people are searching for across different platforms. You can use the information to optimize your content and identify opportunities to increase traffic.


UberSuggest is a powerful free SEO tool offered by Neil Patel, that helps to spy on your competitor and get to know what works best for others so that you can also use those strategies on your website. It also helps you in extracting website backlinks, get keyword positions etc.

Screaming Frog

Screaming Frog is a free SEO tool that crawls websites and provides detailed reports that help you understand how well your site performs in terms of crawling and indexing. It also helps you in improving onsite SEO.


Copyscape is a web-based plagiarism checker that checks your text against its database of scanned content. It’s useful for finding instances of plagiarism, but it doesn’t always catch them. If you want to know if someone copied your work without giving credit, then you should probably look elsewhere.

Wayback Machine

The Wayback Machine is a free SEO tool that archives Internet pages. You can access the past versions of any page you want, even those that have since been removed.

Keywords Everywhere

Keywords Everywhere is a free SEO tool and Chrome extension that adds a keyword bar at the top of your browser window. Whenever you go to a site, you can simply hit CTRL+K (or CMD+K on Mac), and a drop-down menu will appear where you can easily import keywords.

Keyword Explorer

Keyword Explorer is a free SEO tool that helps you to explore free keywords for the SEO professional that have high search volumes and low competition. You can use these keywords to drive traffic to your website.


SEOlyzer is a free SEO tool that analyzes your website and tells you what parts need improvement. You can use this info to make sure your site is optimized for search engines.

Xenu Check My Links

Xenu is a free link checker tool that helps you find broken links on your website. You can use it to check any page on your site for broken links. If you’re looking for a way to improve your search engine rankings, then Xenu is a great SEO tool to help you do just that.


HEADmaster SEO is a free SEO plugin that lets you add meta tags to your WordPress posts and pages. It’s designed to make sure that your content is optimized for both desktop and mobile devices. Headmaster SEO is a powerful plugin that makes sure that your content is properly optimized for search engines.

Keep-Alive Validity

Keep-alive validity is a free SEO plugin that checks if your web server supports keep-alives. A keep-alive is a feature that allows a client to send a request to a server without closing the connection. Without a keep-alive, clients have to close their connections after each request.

Hreflang Tag

Hreflang Tag is an attribute that tells search engines what language version of a page they should show to users who speak different languages than the default language of the site.


BROWSEO is a free SEO plugin for WordPress that helps you create sitemaps and XML sitemap files. It also provides a visual interface for managing them.


SEOWL is a free SEO plugin designed to automatically generate SEO title tags based on your post/page titles. It works by using regular expressions to match words in your post/page titles and replace them with keywords.


Wordable.io is a free SEO online tool that lets you generate text-based content using pre-written templates. You can use these texts to build articles and blog posts.


Hunter is a free SEO tool that helps to find email easily. It can be use to find bulk email. If you are searching emails on a website and not able to find it, use this email-finding tool.


SimilarWeb is a free tool that compares your domain name to other domains. It tells you how popular your domain name is compared to others in your industry.

Web Scraper

Web Scraping SEO tools allow you to extract data from websites and save them in a database. These databases are then used to create keyword research reports.

Panguin Tool

Panguin is a browser extension that gives you access to Google Trends data right inside your web browser. You can use this information to determine what people are searching for across different countries.

Link Redirect Trace

Link redirect is a chrome extension that help you to troubleshoot links issues and trace shows you where links lead to. This is useful if you want to know how many backlinks you have.

Quick Click Website Audit

Quick click website audit is a chrome extension tool that checks your website’s speed and usability. If your site isn’t loading fast enough, users won’t stay on your page long enough to read anything.

SEOWL Google Title

SEOWL Google Title is a free SEO plugin developed to automatically rewrite your site’s URL in Google Search Console. It does this by replacing the old domain name with the new one.

Paid SEO Tools


SEMrush is a paid SEO tool that helps you find keywords and backlinks that have been optimized for search engines. You can use the keyword research tools to find relevant keywords and analyze their competition.

Majestic SEO

Majestic SEO is a paid SEO tool that helps you find backlink profiles for any domain name. You can use the tool to find out who links to your competitors and learn valuable information about link building strategies.


Ahrefs is a paid SEO tool that shows you backlinks related to a specific URL. You can use the info to identify potential link building opportunities and create content that attracts links.


Buzzsumo is a social media marketing platform that analyzes your competitors’ backlinks and helps you identify who’s linking to them. It also shows you which sites link to them, and how many times they’ve been mentioned.

Open Site Explorer

Open Site Explorer is not called as MOZ Link explore. It is paid SEO tool that checks crawlability and accessibility issues on a particular page. You can use the report to fix broken pages and identify missing meta tags.

Rank Math

Rank Math is a web-based platform that helps you track and manage your rankings in search engines. It offers a dashboard view where you can monitor your keywords, competitors, backlinks, traffic, and much more.

Yoast SEO

Yoast SEO is a plugin that helps you optimize your WordPress content for search engines. It’s a great way to make sure your content is optimized for both people and search engines.

SEO Explorer

SEO Explorer is a powerful keyword research & paid SEO tool that lets you find out what words people are searching for on Google. You can enter a domain name or URL and get instant results.

Keyword Hero

Keyword hero helps you discover the best keywords for your business. You can use keyword hero to find the top 10 keywords based on monthly searches, competition, difficulty level, and more.


Mozcast is a podcasting platform that enables users to record, publish, and share podcasts. Users can upload audio files directly to the platform using a drag-and-drop interface.

Keyword Sheeter

Keyword Sheeter is a paid SEO tool that generates a spreadsheet of suggested keywords. Each suggestion includes the number of searches per month, competition, estimated CPC, and more.

Magic PR

Magic PR is a paid SEO tool that finds influencers across different platforms. All you have to do is enter your industry, location, and budget range, and the platform does the rest.


In this article, we have tried to cover all important SEO tools that will help you many times in doing seo. Hope with these tools you can make your SEO strategy more powerful and can grow your business organically.

Do comment and let us know whether you like the article or not? Also tell us if any other SEo tool that you think should be listed here that we have missed.

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