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And that’s why on this page, we’ll go over what is SEARCH ENGINE OPTIMISATION in Marketing, the position it plays in marketing, and five key benefits it affords what you are promoting. Goodnow, F. J. (1900). Politics and administration: A study in government. In J. Shafritz & A. Hyde (Eds.), Classics of public administration, eighth edition (pp.Â 48-50). Boston, Massachusetts: Cengage Learning.