Nike is opening a new technology center in Atlanta as part of its digital transformation and direct-to-consumer strategy.
In a statement on Thursday, Nike said it chose Atlanta because of “its strong connection to sport, as well as the city’s wealth of skilled and diverse tech talent – both in the private and public sectors – and all the great universities in the region.”
More from Footwear News
As part of this new office, Nike said it is launching three “Centers of Excellence” focused on disciplines that are particularly strong in the region like logistics and supply chain, which Nike is using to accelerate its digital-first supply chain strategy. Nike added that the center will also focus on cybersecurity and will establish an East Coast cybersecurity command center. The facility will also explore artificial intelligence and machine learning to help reimagine consumer experiences.
The Atlanta technology center will be located