ALPHARETTA, Ga.–(BUSINESS WIRE)–The first technology lab to bring together automakers, cellular network operators, traffic technology companies, semiconductor manufacturers and Departments of Transportation to develop connected vehicle applications marked its first year of operation.

The Infrastructure Automotive Technology Laboratory (iATL™) opened on January 10, 2020 before the COVID pandemic, but quickly adapted to continue the development of connected vehicle safety applications. During the year, the iATL continued its mission by turning part of the lab into a television studio so partners could continue development activities virtually.

The creation of the iATL Partner Alliance was also announced. The Alliance is made up of public and private organizations with either a direct connection to the lab or actively support the development and deployment of connected vehicle technology. (A list of charter Alliance members is below.)

“Audi is excited to partner with public and private iATL stakeholders, together creating the future of

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Mike Rother is now managing partner of consulting services for AVStrategy, the consulting enterprise of Automotive Ventures. Rother is former senior vice president and general manager for

Automotive Ventures, an automotive technology investment and consulting company, said AVStrategy provides advisory and networking services to automotive entrepreneurs and investors.

Rother served in various leadership roles for organizations such as Kelley Blue Book, HomeNet Automotive and NextGear Capital before his latest role with Rother has worked in the automotive industry for 20 years.

“I’m thrilled to have a chance to work with Mike again,” Automotive Ventures chief executive officer Steve Greenfield, who founded the company in 2014, said in a news release.

Greenfield also said of Rother, “His deep experience, knowledge of the space, and industry connections make him a perfect fit to lead AVStrategy. He has a comprehensive understanding of the entrepreneurial journey and the levers needed

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The MarketWatch News Department was not involved in the creation of this content.

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As customer requirements are rapidly increasing, it is essential for auto manufacturers to incorporate a higher number of nodes for meeting their demands. With an increase in the number of nodes, the price of the automotive technology is also projected

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Macomb Community College was awarded a $35,000 grant from the Margaret Dunning Foundation to purchase advanced driver assistance system (ADAS) service and calibration equipment. It will help expand the experience of Macomb’s automotive technology students with connected and automated vehicles.

 The ADAS service and calibration equipment is used to diagnose and repair ADAS systems such as blind spot detection, cross traffic alerts and adaptive cruise control. Macomb students studying automotive technology will use the ADAS service and calibration equipment to learn how these systems work, how to diagnose issues, how to conduct repairs and calibrate sensors.

 “This new equipment enables us to provide our automotive students with a state-of-the-art education in ADAS systems, making them better prepared for the workplace,” said Ben Cruz, director, Center for Advanced Automotive Technology, Macomb Community College. “As the automotive industry continues the shift to connected and automated vehicles, ADAS-enabled vehicles are more and more

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