BOSTON, Feb. 3, 2021 /PRNewswire/ — V12, a Porch Group, Inc. company and leading provider of purchase intent technology, insight and marketing services, announced the launch of Vistas lifestyle and shopping segmentation, a groundbreaking consumer targeting solution based on in-market behaviors. This solution marks a radical improvement over traditional self-reported consumer lifestyle segmentation.
Part of V12′s ConsumerPlus data asset and powered by V12 Signals in-market technology, Vistas is the first lifestyle segmentation tool in the market to utilize consumer shopping intent based on recently observed store shopping behavior. Leveraging advanced data science, V12 blends its Signals mobile location data with its broad catalog of ConsumerPlus demographic data developing a 360-degree view of consumers’ choices, preferences, lifestyles, and shopping intent.
According to Andy Frawley, SVP of Marketing Software & Services Group at Porch and V12′s CEO, “Most audience targeting solutions in the market today are based on traditional, self-reported data