Launches

V12, A Porch Company, Launches Vistas Lifestyle and Shopping Segmentation, A Groundbreaking Consumer Targeting Solution Built on In-Market Behaviors

Anthony D. Swenson 4 weeks ago

BOSTON, Feb. 3, 2021 /PRNewswire/ — V12, a Porch Group, Inc. company and leading provider of purchase intent technology, insight and marketing services, announced the launch of Vistas lifestyle and shopping segmentation, a groundbreaking consumer targeting solution based on in-market behaviors. This solution marks a radical improvement over traditional self-reported consumer lifestyle segmentation.

Part of V12′s ConsumerPlus data asset and powered by V12 Signals in-market technology, Vistas is the first lifestyle segmentation tool in the market to utilize consumer shopping intent based on recently observed store shopping behavior. Leveraging advanced data science, V12 blends its Signals mobile location data with its broad catalog of ConsumerPlus demographic data developing a 360-degree view of consumers’ choices, preferences, lifestyles, and shopping intent.

According to Andy Frawley, SVP of Marketing Software & Services Group at Porch and V12′s CEO, “Most audience targeting solutions in the market today are based on traditional, self-reported data

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Wakefern launches CitrusAd Retail Media Technology

Anthony D. Swenson 4 weeks ago

News Highlights: Wakefern launches CitrusAd Retail Media Technology

Wakefern Food Corp. has embraced new advertising technology.

The retailer-owned cooperative has launched CitrusAd’s retail media technology for sponsored products and display advertising on its ecommerce platform. CitrusAd’s deep understanding and first-hand knowledge of retail is driving innovation and helping retailers and CPG brands become more agile at a time when supermarket e-commerce is growing rapidly.

Using CitrusAd technology, Wakefern can provide brands with the ability to launch sponsored product campaigns and display media on its desktop and mobile web ecommerce platforms to enhance the shopping experience for customers.

Online grocery shopping followed quickly by nearly 10 years in the first three months of 2020, as more shoppers started shopping online during the onset of the pandemic. This rapid growth in online grocery shopping is pushing retailers to offer more digital ad technology and shopping experiences tailored to the needs of individual

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Kite launches Team Server to extend its code-completion ML assistant to enterprises

Anthony D. Swenson 4 weeks ago

The ML-based code completion tool Kite launched its Team Server today, complementing its existing offerings for individual developers with an enterprise-grade version for entire teams of them.

Kite’s Team Server builds on its original coding assistant through deploying GPUs within enterprises’ internal networks, enabling them to create custom-trained models from their proprietary code to meet internal standards, and providing security features like its SSH tunnel proxy for encryption. According to Kite, this new server-scale ML model increases completions per line of code written by 40% more than its original, free desktop model. Team Server is also proportionally more complex, using 25 times more parameters — 100 million instead of 4 million — than its first iteration does.

Engineering teams have limited capacity, so Kite increases their capabilities. The tool frees their time from some repetitive tasks, including documentation searches and quick error fixes, by providing code snippet suggestions right in

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SpaceX launches 60 Starlink satellites on record-setting used rocket, nails landing

Anthony D. Swenson 4 weeks ago

CAPE CANAVERAL, Fla. — SpaceX launched 60 more Starlink internet satellites to orbit this morning (Feb. 4) on a mission that notched a booster-reusability milestone for the company.

A two-stage Falcon 9 rocket topped with the 60 broadband spacecraft lifted off from Space Launch Complex 40 here at Cape Canaveral Space Force Station today at 1:19 a.m. EST (0619 GMT). 

Approximately nine minutes later, the rocket’s first stage returned to Earth, landing smoothly on one of SpaceX’s drone ships in the Atlantic Ocean. The massive ship, “Of Course I Still Love You,” is one of two SpaceX vessels that catch falling boosters and return them to port. 

Related: SpaceX’s Starlink satellite megaconstellation launches in photos

It was the fifth launch for this Falcon 9 first stage, which last flew just 27 days ago — the quickest turnaround between missions for any SpaceX booster. Today’s launch was also the first of

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